Innovation And Marketing Of Marketing Management Essay

Executive summary This report is about the Immersion Week that was carried out in as part of the course requirement for BFSU International Business Students. The duration of Immersion Week is 4 days and it was conducted in Beijing. The companies we visited were . The objective of this report is to focus on the innovation and challenges faced by Beike, iPinyou, and Nutech to provide possible solutions and suggestions to solve the problems. Purpose of study What is innovation? The Importance of Innovation and creativity in advertising/marketing industry Creative advertising and marketing management is necessary in order to have a complete understanding of how producers and sales companies work effectively. While advertising performs the communicative function of informing consumers about a company’s product or services, creative advertising also attracts people to the market, marketing management is a much more complex managerial process. Today, in current globalized and rapidly expanding business conscious world, creative advertising and marketing management are increasingly becoming more relevant to the businesses. Companies need to adopt creative strategies and innovations in their operations in order to survive the challenges of the ever expanding global market. 1. Industry Profile Programmatic buying and selling of digital advertising inventory, including real-time bidding (RTB) has been growing over the past couple of years and has the potential to transform how weShow MoreRelatedMarketing Management Team Of Bright Light Innovations1420 Words   |  6 PagesIntroduction: Bright Light Innovations LLC has invented and developed the Starlight Stove, an inexpensive home appliance for developing countries that provides both and heat and electricity without discharging hazardous wood smoke or kerosene . The stove brings in a new concept to the world of clean energy. 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